Description
Vertical – 1 : Major – Electives
Export Marketing – I
TYBCOM Semester V
As Per NEP 2020 (w.e.f. the Academic Year 2026-27)
Syllabus
Module 1 : Foundations of Export Marketing 15
Unit – I : Fundamentals of Export Marketing
♦ Meaning, Features and Scope of Export Marketing, Importance of Exports for a Nation and a Firm; Differences Between Domestic and Export Marketing
♦ Preliminaries for Starting Export Business. Factors Influencing Export Marketing, Problems Faced by Indian Exporters, Foreign Exchange Risk
Unit – II : Global Trends
♦ Regional Trade Dynamics, India’s Emerging Export Sectors, Global Maritime Trade, Case Studies – (Malacca Strait, Strait of Hormuz)
♦ Digital Export Promotion Platforms, India Post Cross-Border
E-commerce Export Platform
Module 2 : International Business Environment 15
Unit – I : Global Environment and Trade Frameworks
♦ Tariff and Non-Tariff Barriers, Global Trade Environment (Agreements of WTO, Role of IMF, World Bank)
♦ India’s Trade Agreements and Recent Developments; Trading Blocs: EU, ASEAN, SAARC, NAFTA, BRICS
Unit – II : Market Research and External Influences on Exports
♦ Need for Overseas Market Research; Market Selection Process, Determinants of Foreign Market Selection; Political, Socio-cultural and Legal Environment Affecting Exports; Quality Standards and Certifications: ISO, FSSAI, EIC
Module 3 : India’s Foreign Trade Policy and Benefits 15
Unit – I : India’s Foreign Trade Policy
♦ India’s Foreign Trade Policy (FTP 2023-28) – Key Highlights, Implications; Export Trade Facilitations and ease of doing Business as per the New FTP.
♦ Role of Directorate General of Foreign Trade (DGFT), Negative List of Exports, Deemed Exports.
Unit – II : Benefits
♦ Benefits to Status Holders and Towns of Excellence; Common Benefits for Electronic Hardware Technological Parks (EHTP), BTP and STP.
♦ Benefits Enjoyed by (IIAs) Integrated Industrial Areas, Special Economic Zone (SEZ), EOU, AEZ.
Module 4 : Export Incentives and Assistance 15
Unit – I : Export Incentives
♦ Financial Incentives available to Indian Exporters – Marketing Development Assistance (MDA), Market Access Initiative (MAI), Assistance to States for Infrastructure Development for Exports (ASIDE)
♦ Industrial Raw Material Assistance Centre (IRMAC), MSME Support Schemes
Unit – II : Export Assistance
♦ Institutional Assistance to Indian Exporters – Federation of Indian Export Organizations (FIEO), India Trade Promotion Organization (ITPO), The Federation of Indian Chambers of Commerce and Industry (FICCI)
♦ Export Promotion Councils (EPCs) and Commodity Boards (CBs), Indian Institute of Foreign Trade (IIFT), Indian Institute of Packaging (IIP)
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