Description

Vertical 4 : SEC – Marketing

Ad Making

S.Y.B.Com. (Management Studies) – Semester IV

Syllabus As Per NEP 2020 Academic Year 2025-26

Module 1 : Introduction to Advertising and Ad Agency
1. Advertising: Concept, Features, Evolution of Advertising, Benefits of Advertising to Consumers and Business
2. Classification of Advertising: Geographic, Media, Target Audience, Functions and Purpose, Personalized Social Media Ads
3. Ad Agencies: Types of Advertising Agencies , Agency Selection Criteria, Creative Pitch Process, AI Driven Campaigns Through Ad Agency
4. Career in Advertising: Freelancing Career Options, Skills Required for a Career in Advertising

Module 2 : Regulatory Bodies and New Trends in Advertising
1. Economic and Social Aspects: Effect of Advertising on Consumer Product Price, Ethical and Social Issues in Advertising
2. Regulatory Bodies: Directorate of Advertising and Visual Publicity (DAVP), Role of ASCI (Advertising Standard Council of India), ABC and DD
3. New Trends: Difference Between AIDA and DAGMAR Model, Brand Building through Advertising and Gen Z, and Managing Brand Crises
4. Purposive Ads: Features of Rural, Political, Advocacy and Green Advertising, Leveraging Platforms for Advertising, Top Ten Ad Agencies of the World and India