Description

Vertical – 4 : VSC – Marketing

Marketing Ethics

T.Y.B.Com. (Management Studies) : Semester V

As Per NEP 2020 (w.e.f. the Academic Year 2026-27)

Syllabus

Module 1 : Ethical Foundations in Marketing
♦ Core Marketing Ethics: Meaning, Nature and Significance of Ethics in Marketing, Evolution of Ethical Marketing
♦ Ethical Values and Reasoning: Ethical Values, Principles and Moral Reasoning in Marketing Decisions
♦ Product Ethics and Integrity: Ethical Concerns in Product Development, Ethics in Pricing and Packaging
♦ Transparency and Fair Practice: Transparency, Fairness and Responsibility in Marketing Relationships

Module 2 : Contemporary Ethical Challenges and Responsible Marketing
♦ Ethics in Advertising: Misleading Communication, Persuasive Advertising, and Protection of Vulnerable Consumers
♦ Consumer Protection and Compliance: Consumer Rights, Regulatory Frameworks, Compliance Standards and Industry Codes
♦ Digital Marketing Ethics: Ethical Considerations in Digital Environments, Data Privacy, Tracking, Influencers and AI-Driven Marketing
♦ Sustainable and Responsible Branding: Sustainability, Green Marketing, Fair Trade, Corporate Responsibility and Ethical Branding