Description

Vertical – 1 : Major – Mandatory : Marketing

Tourism Marketing Management

T.Y.B.Com. (Management Studies) : Semester V

As Per NEP 2020 (w.e.f. the Academic Year 2026-27)

Syllabus

Module 1 : Introduction to Tourism
♦ Tourism: Concept and Definition, Characteristics, Importance, Types of Tourist – Visitor-Excursionists
♦ Types of Tourism: Medical, Adventure, Rural, Cultural, Religious, Dark, MICE, Eco-Tourism, Cruise Tourism, Tourism Industry: Concept, and Components
♦ Tourism Destination Planning: Concept, Elements, Tourism Destination Planning – Process and Importance
♦ Positive and Negative Impacts of Tourism: Economic, Socio-Cultural, Environmental Impact and Other Impacts, Sustainable Tourism

Module 2 : Tourism Market Segmentation and 4A’s of Tourism
♦ Tourism Market Segmentation: Meaning, Bases, and Importance of Market Segmentation in Tourism, Tourist Typology: Cohens Typology, Plog’s Typology
♦ 4A’s of Tourism: Attraction, Accommodation, Accessibility and Amenities Meaning, Meaning and Importance
♦ India As a Tourist Destination: A Conceptual Framework, Destination Image, Building Brand India, Incredible India Campaign
♦ Challenges: Indian Tourism Industry, Tourist, Policy Makers

Module 3 : Tourism Marketing and 4P’s of Tourism Marketing Mix
♦ Tourism Marketing: Meaning, Objectives of Tourism Marketing, Importance of Tourism Marketing, Problems of Tourism Marketing, Tourism Marketing Mix
♦ Tourism Product: Concept, Types, Tourism Product Planning – Need, Price: Meaning, Factors Influencing Tourism Pricing, Tourism Pricing Objectives, Tourism Pricing Policies
♦ Place: Meaning, Factors Influencing Tourism Distribution, Tourism Distribution System, Functions of Middlemen, Meaning and Essentials of Ideal Travel Guide
♦ Promotion: Tourism Advertising, Tourism Sales Promotion Technique, Personal Selling in Tourism, Skills required for Selling Tourism Product, Electronics Channel of Tourism

Module 4 : Travel Agency and International Tourism
♦ Travel Agency and Tour Operators: Definition, Types, Importance and Functions of Travel Agency, Major Tourism Schemes of Government of India
♦ International Tourism: Approval from Ministry of Tourism and IATA, International Tourism Concept, Role of International Tourism Organizations WTTC, IATO, TAAI, ITDC
♦ Sustainable Tourism Development: Concept, Principles, Approaches to Sustainable Tourism, Code of Conduct for Safe and Sustainable Tourism in India
♦ Schemes of Tourism: Visa on Arrival (VoA), PRASAD Scheme, HRIDAY Scheme, Travel Circuits, Prime Force in Expansion of Tourism