Description

Vertical – 2 : Minor

Industry & Service Management – IV (Production & Design Thinking Management)

T.Y.B.Com. (Management Studies) : Semester V

As Per NEP 2020 (w.e.f. the Academic Year 2026-27)

Syllabus

Module 1 : Foundations of Industry and Service Operations
♦ Fundamentals of Industry and Service Systems: Conceptual Frameworks and Structural Distinctions in Operational Environments
♦ Evolution of Production and Service Management: Historical Progression and Contemporary Shifts in Operational Philosophies
♦ Types of Production Systems and Process Strategies: Comparative Study of Manufacturing Models and Strategic Operational Approaches
♦ Service Delivery Models and Customer Interaction Patterns: Design of Service Encounters and Behaviour-Driven Service Architecture

Module 2 : Process Planning, Quality Systems, and Service Excellence
♦ Production Planning and Control: Synchronizing Resources, Scheduling and Monitoring Industrial Workflows, Process Layout, Workflow Design, and Capacity Utilization
♦ Quality Management, Lean Systems, and Six Sigma Basics: Structured Frameworks for Defect Reduction, Process Precision, and Waste Elimination
♦ Service Blueprinting and Customer Journey Mapping: End-to-End Visualization of Service Experience and Performance Touchpoints
♦ Service Failure, Recovery, and Performance Improvement: Strategies for Managing Breakdowns and Building Resilient Service Standards

Module 3 : Design Thinking and Creative Problem-Solving Frameworks
♦ Introduction to Design Thinking: Human-Centric Innovation Mindset and Solution – Building Philosophy
♦ Empathy Mapping and Problem Framing: Decoding User Needs and Defining Actionable Problem Statements
♦ Ideation Techniques: Brainstorming, SCAMPER, Creative Modeling, Tools for Expansive Thinking and Conceptual Exploration
♦ Prototyping, Experimentation, and Iterative Feedback: Transforming Concepts into Testable Models for Refinement and Validation

Module 4 : Technology, Transformation, and Contemporary Industrial Practices
♦ Technology in Industry: Introduction to Digital Transformation and Its Impact on Business and Industry, Industry 4.0, Automation, Digital Operations
♦ Service Transformation: AI, Data Analytics, Smart Systems, Cloud Computing, IoT
♦ Sustainable Operations and Ethical Service Practices, Developing Digital Strategies, Roadmaps, and Delivering Business Value Through Technology
♦ Case Studies: Manufacturing, Retail, Healthcare, Hospitality and Public Service Models