Description
IKS in Commerce and Management
TYBCOM Semester V
Vertical – 1 : Major – Mandatory
As Per NEP 2020 (w.e.f. the Academic Year 2026-27)
Syllabus
Module 1 : Foundations of IKS in Commerce (15)
Unit-I : Commerce in the Ancient Period
♦ Meaning and Scope of Indian Knowledge Systems (IKS), Trade and Commerce in the Indus Valley, Mauryan and Gupta Periods, Guild System Types in Ancient India
♦ Introduction to Arthashastra : Structure, Historical Significance, Law and Justice System : Judiciary and Punishment Models
Unit-II : Ethics, Sustainability and Corporate Responsibility
♦ Indian Concepts of Dharma, Karma, Nishkama Karma, Ethics and Values in Indian Business Traditions
♦ Social Responsibility in Indian Philosophy – Concept, Daana (Charity), Seva (Service) and Lokasangraha. Sustainability in Indian Thought (Harmony with Nature) – Concept, Panchamahabhutas and Environmental Balance
Module 2 : Indian Management, Leadership and Marketing in IKS (15)
Unit-I : Indian Management and Leadership Philosophy
♦ Concepts of Karma Yoga and Work culture, Skill Development through Guru-Shishya Tradition – The Guru-Shishya Model
♦ Motivating Employees at Work : Techniques and Concepts from the Arthashastra and Vidura Niti, Leadership Styles in Indian Epics (Ramayana, Mahabharata), Leadership Principles in Chanakya Neeti
Unit-II : Marketing and Consumer Behaviour in IKS
♦ Traditional Marketing Practices and Barter Systems – Role of Fairs, Haats, and Bazaars, Role of Culture, Traditions and Values in Indian Markets
♦ Role of Geographical Indications (GI) and Indigenous Products, Storytelling, Folk Media and Traditional Communication, Relevance of IKS – Indian Economy
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