Description

Vertical – 1 : Major – Mandatory : Marketing

E-Commerce

 

T.Y.B.Com. (Management Studies) : Semester V

 

As Per NEP 2020 (w.e.f. the Academic Year 2026-27)

 

Syllabus

 

Module 1 : Introduction to Electronic Commerce – Evolution and Models
♦ Evolution of E-Commerce: Introduction, History / Evolution of Electronic Commerce, Roadmap of E-Commerce in India, Benefits and Challenges of E-Commerce
♦ Business Models of E-Commerce: Characteristics of Business to Business (B2B), Business to Consumers (B2C), Concepts of other Models of E-commerce
♦ Business to Consumer E-Commerce: Process, Business to Business E-Commerce – Need and Importance
♦ Alternative Models of B2B E-Commerce, E-Commerce Sales Product Life Cycle (ESLC) Model

Module 2 : World Wide Web and E-enterprise
♦ World Wide Web: Reasons for Building Own Website, Benefits of Website, Registering a Domain Name, Role of Website in B2C E-Commerce, Website Design Principles
♦ EDI and Paperless Trading: Pros and Cons of EDI, Related New Technologies Use in E-Commerce
♦ Applications of E-Commerce and E-enterprise: Applications to Customer Relationship Management – Types of E-CRM, Functional Components of E-CRM
♦ Managing the E-enterprise: Introduction, Comparison Between Conventional and E-Organisation, Benefits and Limitations of E-enterprise

Module 3 : E-Marketing and Electronic Payment System
♦ E-Marketing: Scope and Techniques of E-Marketing, Traditional Web Promotion, Web Counters, Web Advertisements, Role of Social Media
♦ E-Commerce: Customer Strategies for Purchasing and Support Activities, The Pros and Cons of Online Shopping, Justify an Internet Business
♦ Electronic Payment System: Characteristics of E-Payment System, Prepaid E-Payment Service, Post-Paid E-Payment System, Types of Payment Systems
♦ Risk Management: Operational, Credit and Legal Risks of E-Payment System, Risk Management Options for E-Payment Systems, Principles for E-Payment

Module 4 : Cyber Law, Crime and Protection
♦ Introduction to Cyber Laws: World Scenario, Cyber-Crime and Laws in India and their Limitations, Cyber Consumers in India and CPA 1986
♦ Cybercrime: Hacking, Web Vandals, E-mail Abuse, Software Piracy and Patents, Types and Sources of Threats
♦ Protection: Protecting Electronic Commerce Assets and Intellectual Property, Importance of Electronic Records as Evidence
♦ Security Tools: Client Server Network Security, Electronic Signature, Encryption and Concepts of Public and Private Key Infrastructure