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CORPORATE COMMUNICATION AND PUBLIC RELATIONS TYBMS Semester V

CORPORATE COMMUNICATION AND PUBLIC RELATIONS TYBMS Semester V

Description

CORPORATE COMMUNICATION AND PUBLIC RELATIONS

TYBMS

Semester V

1. Foundation of Corporate Communication

(a) Corporate Communication : Scope and Relevance

Introduction, Meaning, Scope, Corporate Communication in India, Need/Relevance of Corporate Communication in Contemporary Scenario

(b) Keys Concept in Corporate Communication

Corporate Identity : Meaning and Features,

Corporate Image : Meaning, Factors Influencing Corporate Image

Corporate Reputation : Meaning, Advantages of Good Corporate Reputation

(c) Ethics and Law in Corporate Communication

Importance of Ethics in Corporate Communication, Corporate Communication and Professional Code of Ethics, Mass Media Laws : Defamation, Invasion of Privacy, Copyright Act, Digital Piracy, RTI

 

2. Understanding Public Relations

(a) Fundamental of Public Relations

Introduction, Meaning, Essentials of Public Relations, Objectives of Public Relations, Scope of Public Relations, Significance of Public Relations in Business

(b) Emergence of Public Relations

Tracing Growth of Public Relations, Public Relations in India, Reasons for Emerging International Public Relations

(c) Public Relations Environment

Introduction, Social and Cultural Issues, Economic Issues, Political Issues, Legal Issues

(d) Theories used in Public Relations

Systems Theory, Situational Theory, Social Exchange Theory, Diffusion Theory

 

3. Functions of Corporate Communication and Public Relations

(a) Media Relations

Introduction, Importance of Media Relations, Sources of Media Information, Building Effective Media Relations, Principles of Good Media Relations

(b) Employee Communication

Introduction, Sources of Employee Communications, Organizing Employee Communications, Benefits of Good Employee Communications, Steps in Implementing An Effective Employee Communications Programme, Role of Management in Employee Communications

(c) Crisis Communication

Introduction, Impact of Crisis, Role of Communication in Crisis, Guidelines for Handling Crisis, Trust Building

(d) Financial Communication

Introduction, Tracing the Growth of Financial Communication in India, Audiences for Financial Communication, Financial Advertising

 

4. Emerging Technology in Corporate Communication and Public Relations

(a) Contribution of Technology to Corporate Communication

Introduction, Today’s Communication Technology, Importance of Technology to Corporate Communication, Functions of Communication Technology in Corporate Communication, Types of Communication Technology, New Media: Web Conferencing, Really Simple Syndication (RSS)

(b) Information Technology in Corporate Communication

Introduction, E-media Relations, E-internal Communication,
E-brand Identity and Company Reputation

(c) Corporate Blogging

Introduction, Defining Corporate Blogging, Characteristics of a Blog, Types of Corporate Blogs, Role of Corporate Blogs, Making a Business Blog

 

 

Additional Information

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ISBN-13 978-93-88626-78-1
AUTHOR Dr. Neeta Chakravarty
YEAR 2019
ED Second
PAGES 224
SUBJECT CORPORATE COMMUNICATION AND PUBLIC RELATIONS TYBMS Semester V
LANGUANGE English