Business Communication - I FYBAF/BMS/BBI/BFM Semester I

Business Communication - I FYBAF/BMS/BBI/BFM Semester I


Business Communication - I


Semester I

Unit 1 : Theory of Communication
1. Concept of Communication :
Meaning, Definition, Process, Need, Feedback
Emergence of Communication as a key concept in the Corporate and Global World
Impact of technological advancements on Communication
2. Channels and Objectives of Communication :
Channels :
Formal and Informal - Vertical, Horizontal, Diagonal, Grapevine
Objectives of Communication :
Information, Advice, Order and Instruction, Persuasion, Motivation, Education, Warning, and Boosting the Moral of Employees
(A brief introduction to these objectives to be given)
3. Methods and Modes of Communication :
Methods :
Verbal and Nonverbal
Characteristics of Verbal Communication
Characteristics of Non-verbal Communication
Business Etiquette
Modes :
Telephone and SMS Communication
(General Introduction to Telegram to be given)
Facsimile Communication [Fax]
Computers and E-communication
Video and Satellite Conferencing

Unit 2 : Obstacles to Communication in Business World
1. Problems in Communication/Barriers to Communication :
Physical / Semantic or Language / Socio-Cultural / Psychological Barriers,
Ways to Overcome these Barriers
2. Listening :
Importance of Listening Skills
Cultivating Good Listening Skills
3. Introduction to Business Ethics
Concept and Interpretation
Importance of Business Ethics
Personal Integrity at the workplace
Business Ethics and Media
Computer Ethics
Corporate Social Responsibility
Teachers can adopt a case study approach and address issues such as the following so as to orient and sensitize the student community to actual business practices:
- Surrogate Advertising
- Patents and Intellectual Property Rights
- Dumping of Medical/E-waste
- Human Rights Violations and Discrimination on the basis of gender, race, caste, religion, appearance and sexual orientation at the workplace
- Piracy
- Insurance
- Child Labour

Unit 3 : Business Correspondence
1. Theory of Business Letter Writing :
Parts, Structure, Layouts - Full Block, Modified Block, Semi-Block, Principles of Effective Letter Writing
Principles of Effective E-mail Writing
2. Personnel Correspondence :
Statement of Purpose
Job Application Letter and Resume
Letter of Acceptance of Job Offer, Letter of Resignation
[Letter of Appointment, Promotion and Termination, Letter of Recommendation (to be taught but not to be tested in the examination)]

Unit 4 : Language and Writing Skills
1. Commercial Terms used in Business Communication
2. Paragraph Writing :
Developing an idea, using appropriate linking devices, etc.
Cohesion and Coherence, self-editing, etc.
[Interpretation of technical data, Composition on a given situation, a short informal report, etc.]

Activities :
1. Listening Comprehension
2. Remedial Teaching
3. Speaking Skills: Presenting a News Item, Dialogue and Speeches
4. Paragraph Writing: Preparation of the first draft, Revision and Self – Editing, Rules of spelling.
5. Reading Comprehension: Analysis of texts from the fields of Commerce and Management

Additional Information

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ISBN-13 978-81-947451-6-7
AUTHOR Dr. Neeta Chakravarty
YEAR 2020
ED Fifth
SUBJECT Business Communication - I
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