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Business Economics - I FYBAF/BMS/BBI/BFM Semester I

Business Economics - I FYBAF/BMS/BBI/BFM Semester I


Business Economics - I


Semester I

1. Introduction (10 Lec.)
Scope and Importance of Business Economics - basic tools - Opportunity Cost principle - Incremental and Marginal Concepts. Basic economic relations - functional relations: equations - Total, Average and Marginal relations - use of Marginal analysis in decision making
The basics of market demand, market supply and equilibrium price - shifts in the demand and supply curves and equilibrium

2. Demand Analysis (10 Lec.)
Demand Function - Nature of demand curve under different markets
Meaning, significance, types and measurement of elasticity of demand (Price, income cross and promotional) - relationship between elasticity of demand and revenue concepts
Demand Estimation and Forecasting: Meaning and significance - methods of demand estimation : survey and statistical methods (numerical illustrations on trend analysis and simple linear regression)

3. Supply and Production Decisions
and Cost of Production (15 Lec.)
Production Function: Short run analysis with Law of Variable Proportions - Production function with two variable inputs - isoquants, ridge lines and least cost combination of inputs - Long run production function and Laws of Returns to Scale - expansion path - Economies and Diseconomies of Scale
Cost Concepts: Accounting cost and economic cost, implicit and explicit cost, fixed and variable cost - total, average and marginal cost - Cost Output Relationship in the Short Run and Long Run (hypothetical numerical problems to be discussed), LAC and Learning Curve - Break even analysis (with business applications)

4. Market structure : Perfect competition and Monopoly and Pricing and Output Decisions under Imperfect Competition (15 Lec.)
Short run and long run equilibrium of a competitive firm and of industry - monopoly - short run and long-run equilibrium of a firm under Monopoly
Monopolistic Competition : Equilibrium of a firm under monopolistic competition, debate over role of advertising (topics to be taught using case studies from real life examples)
Oligopolistic Markets : Key attributes of oligopoly - Collusive and non collusive oligopoly market - Price rigidity - Cartels and price leadership models (with practical examples)

5. Pricing Practices (10 Lec.)
Cost oriented pricing methods: cost – plus (full cost) pricing, marginal cost pricing, Mark up pricing, discriminating pricing, multiple – product pricing - transfer pricing
(case studies on how pricing methods are used in business world)

Additional Information

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ISBN-13 978-81-947451-5-0
AUTHOR Dr. P. A. Johnson, A. D. Mascarenhas, Sonali Chatterjee
YEAR 2020
ED Fifth
SUBJECT Business Economics - I
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